A Network Diffusion Model of Food Safety Scare Behavior considering Information Transparency
Table 1
Corresponding concept of food safety scare behavior diffusion.
Food safety scare behavior diffusion
Meaning
Diffusion source
Consumers’ food safety scare behavior
Healthy consumers
Consumers are not affected by food safety scare behavior
Infected consumers
Consumers influenced by diffusion source are affected by food safety scare behavior
Immune consumers
Consumers who are not affected or have been affected by food safety scare behavior get rid of this behavior through adjustment
Diffusion rate
Consumers affected food safety scare behavior in the proportion of healthy consumers
Immunization rate
Consumers who are not affected by food safety scare behavior or those who have been affected and then got rid of this behavior through adjustment in the proportion of healthy consumers