Exploring the Privacy Paradox in Social Network Users: A Double-Entry Mental Accounting Theory Perspective

<div>Moderating effect of privacy sensitivity on double-entry mental accounting and information disclosure intention. (a) The coefficient of pleasure attenuation <i>α</i>; (b) the coefficient of pain buffering <i>β</i>.</div>

Mobile Information Systems

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Figure 4

Figure 4: Exploring the Privacy Paradox in Social Network Users: A Double-Entry Mental Accounting Theory Perspective 