Exploring the Privacy Paradox in Social Network Users: A Double-Entry Mental Accounting Theory Perspective

Table 1

Research on double-entry mental accounting.

Years	Authors	Areas	Methods	Findings
1998	Prelec and Loewenstein [22]	Economics	Theoretical	The proposal of the double-entry mental accounting theory
2006	Bernadette	Marketing	Semistructured interviews	The likelihood of users experiencing pleasure derived from purchasing goods
2011	Hoelzl et al. [24]	Marketing	Online survey	The interaction between payment mode and users’ subjective evaluation of joy is present.
2013	Li et al. [25]	Marketing	Theoretical	A theoretical research framework has been proposed for the double-entry mental accounting
2014	Bi and Liu [26]	Marketing	Theoretical	A novel demand prediction model has been proposed based on the principles of the double-entry mental accounting framework
2019	Scholten et al. [27]	Management	Theoretical	The double-entry mental accounting theory provides insights into how decision-making can be influenced by the variable zero
2021	Li et al. [28]	Marketing	Questionnaire	Double-entry mental accounting plays a moderating role between residents’ perceived value and WTP (willingness to pay)
2021	Wen et al. [29]	Travel	Questionnaire	The role of double-entry mental accounting in the users’ decision-making process when purchasing travel packages is that of an intermediary
2022	Wu [30]	Supply chain	Theoretical	Retailers are more affected by consumers’ double-entry mental accounting than manufacturers