Exploring the Privacy Paradox in Social Network Users: A Double-Entry Mental Accounting Theory Perspective

Table 10

The result for moderating effect of privacy sensitivity on double-entry mental accounting and information disclosure intention.

	Model 1	Model 2	Model 3	Model 4
The pleasure attenuation coefficient α	−0.239	−0.881
The pain buffer coefficient β			0.368	0.689
Privacy sensitivity (PS)	0.427	−0.076	0.372	0.662
α × PS		0.658
β × PS				−0.521

 < 0.01;  < 0.001.