Exploring the Privacy Paradox in Social Network Users: A Double-Entry Mental Accounting Theory Perspective

Table 2

Sample structure characteristics.

Item	Category	Frequency	Proportion (%)
Gender	Male	373	42.2
	Female	510	57.8
Age	18–25	340	38.5
	26–35	306	34.7
	36–45	199	22.5
	46 and above	38	4.3
Educational background	Senior high school or below	24	2.7
	Bachelor’s degree	769	87.1
	Master’s degree or PhD	90	10.2