Exploring the Privacy Paradox in Social Network Users: A Double-Entry Mental Accounting Theory Perspective

Table 3

Reliability and validity.

Variables	Items	Items loading	AVE	CR	Cronbach’s	KMO
Perceived benefits (PB)	6	0.67–0.774	0.510	0.861	0.862	0.895
Perceived risks (PR)	4	0.786–0.818	0.592	0.852	0.853	0.824
α	4	0.731–0.831	0.586	0.849	0.849	0.804
β	4	0.754–0.824	0.595	0.853	0.852	0.806
Privacy sensitivity (PS)	5	0.697–0.796	0.587	0.876	0.876	0.868
Privacy disclosure (PD)	5	0.647–0.789	0.546	0.850	0.855	0.840