Exploring the Privacy Paradox in Social Network Users: A Double-Entry Mental Accounting Theory Perspective

Table 4

The square root of AVE and correlation coefficient between potential variables.

	PB	PR	α	β	PS	PD
Perceived benefits (PB)	0.714
Perceived risks (PR)	−0.207	0.769
α	−0.400	0.319	0.765
β	0.300	−0.255	−0.288	0.771
Privacy sensitivity (PS)	0.490	−0.273	−0.405	0.415	0.766
Privacy disclosure (PD)	0.400	−0.383	−0.411	0.522	0.524	0.738

Note. The diagonal elements are the square roots of AVEs, and off-diagonal elements are correlations between constructs.  < 0.01.