Exploring the Privacy Paradox in Social Network Users: A Double-Entry Mental Accounting Theory Perspective

Table 6

Correlation coefficients among variables.

	PB	PR	α	β	PD
Perceived benefits (PB)	1
Perceived risks (PR)	−0.207	1
α	−0.400	0.319	1
β	0.300	−0.255	−0.288	1
Privacy disclosure (PD)	0.400	−0.383	−0.411	0.522	1

 < 0.01.