Research Article

Exploring the Privacy Paradox in Social Network Users: A Double-Entry Mental Accounting Theory Perspective

Table 8

The results for indirect effects of perceived value and double-entry mental accounting on disclosure intention.

Indirect effectsEstimateLLCIULCI

Perceived benefits-α-intention of disclosure0.0580.0260.0960.001
Perceived benefits-β-intention of disclosure0.1200.0850.1660.001
Perceived risks-α-intention of disclosure−0.042−0.075−0.0180.001
Perceived risks-β-intention of disclosure−0.098−0.138−0.0660.001