Exploring the Privacy Paradox in Social Network Users: A Double-Entry Mental Accounting Theory Perspective

Table 9

The result for moderating effect of privacy sensitivity on perceived value and information disclosure intention.

	Model 1	Model 2	Model 3	Model 4
Perceived benefits (PB)	0.188	0.338
Perceived risks (PR)			−0.259	−0.627
Privacy sensitivity (PS)	0.432	0.595	0.453	0.184
PB × PS		−0.274
PR × PS				0.401

 < 0.01;  < 0.00.