Analysis of Product Sampling for New Product Diffusion Incorporating Multiple-Unit Ownership

Table 1

Comparison of NPV with or without experience sampling.

Purchase behavior	NPV		The period of sales peak		Sampling level
	ID	MU	ID	MU	ID	MU
Without sampling	142.89	164.53	10	10	—	—
With sampling	147.29	173.52	8	8	3.9%	5.8%

ID: individual adoption; MU: multiunit adoption.