|
| Constructs | Factor loadings | -values |
|
| Participation (CR = 0.764, AVE = 0.519, Squared Root of AVE = 0.720) | | |
| par1 I put a lot of effort into expressing my personal needs to the staff during the service . | 0.753 | — |
| par2 I always provide suggestions to the staff for improving the service outcome. | 0.696 | 10.784 |
| par3 I have a high level of participation in the service .
| — | — |
| par4 I am very much involved in deciding how the services should be provided. | 0.711 | 10.157 |
|
| Communication (CR = 0.781, AVE = 0.642, Squared Root of AVE = 0.801) | | |
| com1 The information provided by the university can be . | — | — |
| com2 In case of any problem, the university provides me with enough . | — | — |
| com3 The university allows me to have an interactive communication with . | 0.844 | — |
| com4 The university maintains a regular contact with me. | 0.756 | 14.735 |
|
| Cocreation (CR = 0.892, AVE = 0.676, Squared Root of AVE = 0.822) | | |
| cocre1 Overall, I would describe my relationship with this university as involving a high level of cocreation. | 0.866 | 24.495 |
| cocre2 The final purchase solution was arrived at mainly through the joint effort of the university and . | 0.901 | — |
| cocre3 What I receive from this university is due to work jointly between the university and student. | 0.790 | 19.829 |
| cocre4 I contribute actively to the final solution in the educational service I receive. | 0.721 | 17.235 |
|
| Satisfaction (CR = 0.839, AVE = 0.723, Squared Root of AVE = 0.850) | | |
| sat1 Overall, I am pleased with the services offered by this university. | 0.904 | 17.844 |
| sat2 The service offered by my university meets my . | 0.793 | — |
| sat3 I think I did the right thing when I enrolled in this . | — | — |
|
