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| Criteria | Value | Item | Rating |
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| | Performance degree | | Proportion of staff with a university degree is high |
| | | Employee’s knowledge | Proportion of 30–50 age employees is medium |
| | Importance degree | | Total training costs/total payroll expenses are medium |
| | | | Number of employees with a competency development plan/total employees is medium |
| | Importance degree | Employee’s knowledge | Number of employees being trained as project managers/total employees is medium |
| | Performance degree | | Number of patent claims is low |
| Human capital | | Employee’s innovativeness | Number of new products introduced during the past 12 months/total products is medium |
| | Importance degree | | Cost of research and development/total turnover is low |
| | Performance degree | | Proportion of generally satisfied employees is high |
| | | Satisfaction | Number of day absence/total working days is low |
| | Importance degree | | The response rate in staff satisfaction survey is high |
| | Performance degree | Employee’s turnover rate | Number of employees leaving the company/total employees is low |
| | Importance degree | | Employees’ total number of seniority/total employees is fair |
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| | Performance degree | Market share rate | Company's sales revenue from market/total sales revenue available in market is high |
| | Importance degree | | Marketing initiative is of a considerable amount of importance for the company |
| | Performance degree | Customer loyalty | longevity of customer relationship is medium |
| | Importance degree | | Number of repeat customers buying the brand /total customers is of a considerable amount of importance for the company |
| Customer capital | Performance degree | Customer satisfaction | Proportion of customers who are satisfied is high |
| | Importance degree | | The five or ten customer’s proportion of total turnover is fair |
| | Performance degree | | Company considerably have close contact with customer during specification of requirements |
| | Customer relationship | Company advising the customer considerably during the entire process |
| | Importance degree | | Guests sometimes participate in company lunch buffet |
| | | Customer representatives sometimes participate at company’s conferences |
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| | Performance and Importance degree | Trademark | Company has a distinctive sign or indicator to distinguish its products or services from those of other entities |
| | Performance degree | Operation process | The proportion of procedures described or proportion of instruction described is fair |
| | Importance degree | | Standard operating procedure is of considerable importance for the company |
| Structural capital | Performance degree | Information system | Proportion of updated knowledge documents on the intranet is fair |
| | Importance degree | | Its costs are high |
| | Performance degree | Corporate culture | Employees are averagely identified with company’s perspective |
| | Importance degree | | Having values, faith, and behavior criterions which are approved and shared by all the staff is of considerable importance for the company |
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