Emergence of New Segments of Swiss Wine Consumers: A Comparison with a Segmentation Study from 2011

Table 1

Sociodemographic characteristics of the sample compared with those of the resident population of Switzerland.

Characteristics	Sample population (%)	Swiss population (%)
Gender
Men	62	50
Women	38	50
Age groups
0–19	0	20
20–39	18	26
40–59	42	29
60–79	36	20
≥80	4	5
Nationality
Swiss	92	75
Other	8	25
Residence area
Urban	14	63
Semiurban	39	22
Rural	47	15
Education
None/compulsory	4	18
Secondary professional	18	33
Secondary general	5	9
Tertiary professional	28	18
Tertiary university	45	22
Household size
1 person	15	37
2 persons	50	33
3 persons	13	13
4 persons	14	12
≥5 persons	8	5
Occupation
Full-time (≥90%)	45	40
Part-time	21	24
None	34	36

Notes. FSO territorial typology may differ from the perception of the respondents; resident population ≥25 years; resident population ≥15 years. Sources: [45–50].