Emergence of New Segments of Swiss Wine Consumers: A Comparison with a Segmentation Study from 2011

Table 2

Involvement items including factor loadings, sources, and reliability coefficients.

Factor and items	Factor loadings	Source
(1) Involvement (Cronbach’s α = 0.87)
Every now and then I participate at wine tasting	0.81	Brunner and Siegrist [18]
I have already visited several wineries	0.83	Brunner and Siegrist [18]
I have a good general knowledge about wine	0.87	Brunner and Siegrist [18]
I have a strong interest in wine	0.86	Kapferer and Laurent [51]