From Roots to Leaves: Understanding Consumer Acceptance in Implementing Climate-Resilient Strategies in Viticulture

Table 4

Estimated margins of indicator variables for each profile.

	Profile 1; Skeptics; (14%)	Profile 2; Traditionalists; (27%)	Profile 3; Naturalists; (13%)	Profile 4; Modernists; (32%)	Profile 5; Enthusiasts; (14%)
	Margin (SE)	Margin (SE)	Margin (SE)	Margin (SE)	Margin (SE)
Rootstocks	3.61 (0.10)^a	3.80 (0.06)^ab	3.95 (0.08)^bc	3.84 (0.06)^ab	4.27 (0.09)^c
Kaolin	1.87 (0.06)^a	3.02 (0.06)^b	3.42 (0.07)^cd	3.28 (0.05)^c	3.69 (0.10)^d
PIWI	2.14 (0.11)^a	2.46 (0.07)^a	2.21 (0.10)^a	2.79 (0.06)^b	3.21 (0.12)^c
PGR	1.03 (0.01)^a	1.98 (0.01)^b	1.04 (0.01)^a	3.08 (0.02)^c	4.45 (0.04)^d

Notes. Different letters within a row indicate significant differences between segments at the 5% level.