From Roots to Leaves: Understanding Consumer Acceptance in Implementing Climate-Resilient Strategies in Viticulture

Table 5

Covariate analysis results, with “Modernists” (32%) set as the base outcome.

	Skeptics	Traditionalists	Naturalists	Enthusiasts
	(14%)	(27%)	(13%)	(14%)
Age	0.931	0.248	0.637	−0.018
Income	−0.125	0.004	−0.118	0.065
Woman	0.045	0.149	−0.016	0.133
Local wine	0.377	0.363	0.134	−0.453
Wine freq.	0.036	−0.001	0.184	0.078
Wine price	0.040	0.024	0.048	0.035
Constant	−3.551	−1.007	−3.536	−2.248

Notes. Results in multinomial log-odds. ; ; .