Research Article

Study on Cold Chain Logistics Operation and Risk Control of Fresh e-Commerce Products

Table 1

Common e-commerce fresh food cold chain service models.

TypeIntroduceRepresentative enterprise

Transport typeMainly engaged in the low-temperature transportation of goodsShuanghui Logistics, Rongqing Logistics, Zhongrong Logistics
Storage typeProviding customers with low-temperature cargo storage, custody, transit, and other warehousing servicesSwire Cold Chain, Pfeiffer
City deliveryMainly engaged in comprehensive business such as low-temperature warehousing, trunk transportation, and urban distributionBeijing Express Line, Shanghai Xintiantian, Shenzhen Dawning
ComprehensiveMainly engaged in low-temperature storage business with the theme of agricultural product wholesale marketChina Merchants America Cold, Shanghai Guangde, Beijing Zhongliang
TransactionalIt provides low-temperature transportation, processing, warehousing, and distribution services from the beginning of procurement to the whole process of the terminalLenovo Baishazhou, Shenzhen agricultural products, Jiangsu Runheng, Fujian Mingcheng
Supply chainRelying on big data, internet technology, and IT technology, integrating logistics, finance, insurance, and other value-added services to build a cold chain resource trading platform of “internet + cold chain logistics”China: Wuhan Liang Zhong bank, Xianyi Supply Chain, SF Express Cold Shipping, Jiuye Supply Chain United States: SYSCO, US FOOD
E-commerceIntroduceAixianfeng, Jingdong Daojia, Aegis Express
Internet+Mainly engaged in the low-temperature transportation of goodsCold chain vest, matching the code