Study on Cold Chain Logistics Operation and Risk Control of Fresh e-Commerce Products

Table 2

Advantages and disadvantages of self-operated cold chain and third-party cold chain.

Advantages and disadvantages	Self-operated cold chain home delivery model	The third-party cold chain distribution model
Advantage	Product quality controllable	Provide relatively professional supply, warehousing, and logistics operations
	Scale development	Reduce upfront costs
	Provide stable service	High prices for third-party logistics that meet delivery conditions
Disadvantage	Large initial capital investment	Fresh food e-commerce companies and logistics companies need a lot of running-in time
	The cost of logistics vehicles, cold storage, human resources, and so on is too high	It is difficult to guarantee the delivery quality of fresh products