Jewelry Packaging User Demand Analysis Based on Fuzzy Kano Model

Table 6

Importance of consumers’ requirements for jewelry packaging.

First floor requirements	Basic importance	Second floor requirements	Basic importance
Functional requirements	0.558	Protective function	0.137
		Storage function	0.05
		Transport function	0.119
		Display function	0.143
		Description function	0.109
Appearance requirements	0.675	Highlight the brand	0.196
		Beautify products	0.084
		Optimized design	0.084
		Enhance value	0.132
		Unique	0.179
Performance requirements	0.55	Display	0.129
		Collectible	0.124
		Ease of use	0.096
		Safety	0.11
		Reliability	0.090