Jewelry Packaging User Demand Analysis Based on Fuzzy Kano Model

Table 7

Market competitive advantages of each requirement.

Consumer requirement		Market competitiveness evaluation
First floor requirements	Second floor requirements	Similar product in the market ()		Requirement functional relevance ()	Market competitiveness ()
		Zhou	Northwest
		4	3	4	0.733
		3	3	3	0.600
		4	3	2	0.600
		3	3	2	0.533
		3	4	3	0.667
		5	4	5	0.933
		4	4	3	0.733
		4	3	3	0.667
		2	2	2	0.400
		4	3	4	0.733
		2	2	3	0.467
		4	5	5	0.933
		2	3	2	0.467
		2	3	3	0.533
		2	4	3	0.600