Research Article
Jewelry Packaging User Demand Analysis Based on Fuzzy Kano Model
Table 8
Market competitive advantages of each requirement.
| | Consumer requirement | Basic importance correction | | First floor requirements | Second floor requirements | Selling point | Standard increase rate () | Kano correction factor () | | Existing products | New products |
| | | 4 | 5 | 1.25 | 1.2 | | 3 | 3 | 1.00 | 1 | | 3 | 3 | 1.00 | 1 | | 3 | 3 | 1.00 | 1.3 | | 3 | 4 | 1.33 | 1 | | | 3 | 5 | 1.67 | 1 | | 4 | 5 | 1.25 | 1 | | 4 | 5 | 1.25 | 1.4 | | 3 | 3 | 1.00 | 1 | | 3 | 4 | 1.33 | 1 | | | 3 | 3 | 1.00 | 1.3 | | 3 | 4 | 1.33 | 1 | | 2 | 2 | 1.00 | 1.2 | | 3 | 3 | 1.00 | 1 | | 3 | 3 | 1.00 | 1 |
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