Jewelry Packaging User Demand Analysis Based on Fuzzy Kano Model

Table 9

Final importance correction results.

Consumer requirement		Basic importance; ()	Basic importance correction
First floor; requirements	Second floor; requirements		Market competitiveness; ()	Kano correction; factor ()	Standard increase; rate ()	Final importance; indicator ()
Functional requirements	Protective function	0.137	0.733	1.2	1.25	0.150
	Storage function	0.050	0.600	1	1.00	0.030
	Transport function	0.120	0.600	1	1.00	0.072
	Display function	0.142	0.533	1.3	1.00	0.099
	Description function	0.109	0.667	1	1.33	0.097
Appearance requirements	Highlight the brand	0.196	0.933	1	1.67	0.305
	Beautify products	0.084	0.733	1	1.25	0.077
	Optimized design	0.084	0.667	1.4	1.25	0.098
	Enhance value	0.132	0.400	1	1.00	0.053
	Unique	0.179	0.733	1	1.33	0.175
Performance requirements	Display	0.129	0.467	1.3	1.00	0.078
	Collectible	0.124	0.933	1	1.33	0.154
	Ease of use	0.096	0.467	1.2	1.00	0.054
	Safety	0.110	0.533	1	1.00	0.059
	Reliability 5	0.091	0.600	1	1.00	0.054