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| The main category | Corresponding categories | The connotation of categories |
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| Construction evolution (CE) | Evolution | Sports and leisure clothing market constantly evolves and develops along with the development of sports and fitness |
| Perceived value (PE) | Perceived emotional value (PEV) | In the process of consumption, college students feel positive feedback such as pleasure, happiness, and pride |
| Perceived cost value (PCV | College students feel the balance of cost performance in the process of consumption |
| Product evaluation (PE) | In the process of use, college students feel the function of the product itself and also the positive feedback evaluation of the product, which is roughly consistent with the evaluation of friends |
| Community identification (CI) | National consciousness (NC) | When college students buy Chinese goods, it will bring pride, which is consistent with the pride of friends |
| Community leaders (CL) | Positive reviews of the product are given by community leaders, which will cause the imitation effect |
| Consumption behavior of sports and leisure clothing | Interpersonal interaction (II) | After college students’ consumption, the “visibility” of products increases more interpersonal interaction |
| Self-image (SI) | After college students’ consumption, the “visibility” of products helps improve their self-image |
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