Research Article
[Retracted] Influence of High-Performance Composite Sports Equipment on Brand International Sports Marketing Strategy
Table 4
The fuzzy AHP result table.
| | Target layer | Criterion layer | Indicator layer | Weights (%) |
| | Brand international sports marketing strategy | Quality of sports equipment | The quality of sports equipment | 20 | | Marketing of sports brands | Sports brand promotion | 25 | | Sports brand positioning | 25 | | Sports brand sponsorship | 23 | | Brand sales | 3 | | Brand price | 4 |
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