Research Article

Assessment of Customers’ Relationship Management Practices on Customer Retention and Loyalty of Oromia Credit and Saving Share Company: Bule Hora City Branch

Table 1

Reliability statistics.

VariablesNo. of itemsAlpha value

Customer relationship management (retention and loyalty)80.712
Satisfaction80.753
Responsiveness80.843
Bonding80.854
Empathy80.861
Total variable reliability50.924