Consumers’ Kansei Needs Clustering Method for Product Emotional Design Based on Numerical Design Structure Matrix and Genetic Algorithms

Table 4

The six clusters and respective adjectives.

Clusters	Kansei needs adjectives
CL1	Modern	Outstanding	Exquisite	Innovative	Elaborate	Precise
	Classy	Coordinating	Harmonious	Technological	Orderly
CL2	Speedy	Lively	Plump	Mellow	Glossy	Organic
	Fluent	Energetic	Sportive	Dynamic	Saponaceous	Agile
CL3	Futuristic	Special	Abrupt	Bionic	Distinct	Avantgarde
	Abstract	Tensional	Simple
CL4	Manly	Hard	Powerful	Heavy	Overbearing
CL5	Bright	Vivid	Striking	Likeable	Gorgeous	Comic
	Beautiful
CL6	Free	Integral	Decent	Fickle