Box Office Forecasting considering Competitive Environment and Word-of-Mouth in Social Networks: A Case Study of Korean Film Market

Table 3

Forecasting model configuration.

Criterion	Identifier	Description
Target	W1	Accumulative box office takings in the first week
	W2	Accumulative box office takings in the first two weeks
	T	Accumulative box office takings over the entire screening period
Explanatory variables	S	Screening variable only
	SC	Screening + competition variables
	SW	Screening + WOM variables
	SCW	Screening + competition + WOM variables
Forecasting algorithm	MLR	Multiple linear regression
	SVR	Support vector machine
	GPR	Gaussian process regression
	k-NN	k-nearest neighbor regression
	Comb.	Combining the forecasting results of SVR, GPR, and k-NN with equally weighted average