A New Approach for Construction of Geodemographic Segmentation Model and Prediction Analysis

Table 5

Input variables.

Id	Variable name	Description
1	Row number	Row number
2	CustomerId	ID of the customer
3	Surname	Surname of the customer
4	CreditScore	Credit score of the customer
5	Geography	Region where the customer is located
6	Gender	Gender of the customer
7	Age	Age of customer
8	Tenure	Number of years the customer has been associated with the bank
9	Balance	Balance in the customer’s account
10	NumOfProducts	Number of products
11	HasCrCard	True, if the customer has credit card and vice versa
12	IsActiveMember	True, if the customer is an active member and vice versa
13	Estimated salary	Estimated salary of the customer
14	Exited	True, if the customer has exited and vice versa