Research Article
The Role of Twitter Medium in Business with Regression Analysis and Statistical Modelling
Table 4
The goodness of fit measures of the fitted models.
| Models | AD | CM | KS | p value |
| ETXE-exponential | 0.0237 | 0.2027 | 0.0336 | 0.9985 | MOW | 0.1433 | 0.8511 | 0.0773 | 0.4188 | APTW | 0.0912 | 0.5847 | 0.0559 | 0.8106 | FW | 0.0719 | 0.4315 | 0.0861 | 0.2896 |
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