Research Article
[Retracted] Sales Forecast of Marketing Brand Based on BP Neural Network Model
Table 2
Comparison of prediction results and errors of the two methods.
| Year | Actual value | Regression analysis | Neural network method | Predictive value | Absolute error | Relative error | Predictive value | Absolute error | Relative error |
| 2017 | 2684.7 | 2150.9 | -533.8 | −19.88% | 2731.5 | 46.8 | 1.74% | 2018 | 2691.4 | 2746.8 | 55.4 | 2.06% | 2768.1 | 76.7 | 2.85% | 2019 | 2867.8 | 4046.5 | 1178.7 | 41.10% | 2860.1 | −7.7 | −0.27% | 2020 | 3032.9 | 5499.6 | 2466.7 | 81.33% | 3011.5 | −21.4 | −0.71% | Average value | 2819.2 | 3610.95 | 791.75 | 26.15% | 2842.8 | 23.6 | 0.90% |
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Note. Absolute error = predicted value − actual value; relative error = absolute error/actual value.
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