A Novel Sentiment Analysis Model of Museum User Experience Evaluation Data Based on Unbalanced Data Analysis Technology

Table 4

Questionnaire survey evaluation indicators.

First indicator	Secondary indicators	First indicator	Secondary indicators
Evaluation of visual	Color matching	Evaluation of interactivity	Ease of use
	Typesetting		Clear feedback
	Illustration design		Interactive entertainment
	Navigation design		Freedom of operation
	Page layout		Interactive visual consistency
	Button shape		Simple and clear operation
Evaluation of the function	Display function	Evaluation of information content	Accuracy
	Comment function		Content validity
	Interactive function		Amount of information
	Research function		Emotional support
	Entertainment function		Relevance
	Education function		Value
	Collection function