Research Article
Brand Awareness via Online Media: An Evidence Using Instagram Medium with Statistical Analysis
Table 4
The numerical values of the IC measures of the fitted distributions.
| | Models | AIC | CAIC | BIC | HQIC |
| | NGI-Weibull | 528.2917 | 528.5181 | 536.3931 | 531.5776 | | IW | 553.9948 | 554.1070 | 559.3958 | 556.1855 | | Exp-Lomax | 544.1750 | 544.4014 | 552.2765 | 547.4610 |
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