Brand Awareness via Online Media: An Evidence Using Instagram Medium with Statistical Analysis

Table 5

The GFMs of the fitted models.

Models	CM	AD	KS	p value
NGI-Weibull	0.0310	0.2742	0.0465	0.9707
IW	0.3138	2.1091	0.1078	0.1544
Exp-Lomax	0.0500	0.4164	0.0977	0.2438