| Unit | Advertising revenue (10,000 yuan) | In 2012 | In 2013 | In 2014 | In 2015 | In 2016 |
| Unity group | 142,632.96 | 167,272.51 | 280,791.54 | 295,631.25 | 335,540.00 | Tencent video | 4,945.65 | 11,696.00 | 235,666.68 | 400,000.00 | 599,700.00 | Sohu video | 55,660.64 | 13,074.00 | 110,980.65 | 103,391.44 | 100,232.00 | Iqiyi | 44,598.74 | 75,278.09 | 179,755.38 | 172,111.28 | 514,785.00 | CCTV | 25,868.48 | 24,916.90 | 34,615.43 | 28,705.33 | 38,277.27 | China Central People’s Broadcasting and Television Station | | | | | 1,085.57 | China Radio and Television International
| 113.00 | 664.00 | 847.00 | 434.00 | 696.84 | Hunan Radio and Television Station | 4,925.45 | 3,667.18 | 7,618.66 | 53,472.86 | 84,978.00 | Total | 278,744.92 | 296,568.68 | 850,338.34 | 1,053,746.16 | 1,675,294.68 |
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