Research on the Method of Acquiring Customer Individual Demand Based on the Quantitative Kano Model

Table 1

Kano model demand classification evaluation table.

Positive problem	Reverse problem
	Like	Naturally	Never mind	Passable	Dislike
Like	Q	A	A	A	O
Naturally	R	I	I	I	M
Never mind	R	I	I	I	M
Passable	R	I	I	I	M
Dislike	R	R	R	R	Q