Research on the Method of Acquiring Customer Individual Demand Based on the Quantitative Kano Model

<table class="table-group" id="tab2"><tr><td><table class="table"><tr><td class="thead-hr" colspan="7"><hr/></td></tr><tr class="thead"><td class="align_left"> </td><td class="align_center"> </td><td class="align_center">Like</td><td class="align_center">Naturally</td><td class="align_center">Never mind</td><td class="align_center">Passable</td><td class="align_center">Dislike</td></tr><tr><td class="thead-hr" colspan="7"><hr/></td></tr><tr><td class="align_left" rowspan="2">Product attributes</td><td class="align_center">Provides this attribute</td><td class="align_center">1</td><td class="align_center">0.5</td><td class="align_center">0</td><td class="align_center">−0.25</td><td class="align_center">−0.5</td></tr><tr><td class="align_center">This attribute is not provided</td><td class="align_center">−0.5</td><td class="align_center">−0.25</td><td class="align_center">0</td><td class="align_center">0.5</td><td class="align_center">1</td></tr><tr class="table-tr"><td colspan="7"><hr class="tbody-hr"/></td></tr></table></td></tr></table>

<div>Provision/nonprovision of satisfaction values for product and service attributes.</div>

Computational Intelligence and Neuroscience

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Table 2

Table 2: Research on the Method of Acquiring Customer Individual Demand Based on the Quantitative Kano Model 