Computational Intelligence and Neuroscience

Research Article

Research on the Method of Acquiring Customer Individual Demand Based on the Quantitative Kano Model

Table 4

Description of product/service attributes of electric vehicles.
Product/service attribute numberProduct/service attribute numberBenefits for users
f1Custom vehicle colorsPersonality and pleasure
f2The type of sunroof can be selectedComfortable and safe
f3Selection of seat configurationComfortable and safe
f4Size adjustment of trunk spaceConvenient and comfortable
f5Battery life functionValue-added and convenient
f6Type of keyPersonality and convenience
f7Selection of onboard purification equipmentSafe and comfortable
f8Choice of automobile suspensionPersonality and safety
f9Customization of entertainment functionsPersonality and pleasure
f10The setting of the speech recognition systemFast and convenient
f11Connection of vehicle networking dataSafe and fast
f12Selection of GPS positioning and navigation systemPersonality and convenience
f13Vehicle additional productsPersonality and value-added
f14Wheel hubPersonality and safety
f15Exclusive manual customer serviceAdded value and pleasure
f16Maintenance serviceFast and safe
f17Remote chargingFast and value-added
f18Copilot emergency systemSafe and convenient
f19Intelligent parkingFast and convenient
f20Automatic drivingFast and convenient
f21Rear seat TVComfortable and pleasant
f22Hi-Fi equipmentComfortable and pleasant
f23Lamp typePersonality and safety
f24Vehicle shapePersonality and value-added
f25Car refrigeratorComfortable and pleasant