Study on Tourism Consumer Behavior and Countermeasures Based on Big Data

Table 2

Word frequency statistics of tourist motivation.

	Weight	Frequency ofwords
Pull factor
Kashgar Old Town	455.01	3259
Bayanbulak Grassland	279.5	1317
Tianshan Mysterious Grand Canyon	263	1438
Pamirs	185	730
Wensu Tomur Grand Canyon	124	340
Fragrant Concubine Garden	110	395
Xinjiang Robu Village Scenic Spot	108	400
Lop Nor	104	360
Kuqa Temple	90	344
Daolang Tribe	86	280
Kezier Thousand Buddha Caves	85	220
Loulan Ancient Town	83	89
Aksu Tianshan Sacred Wood Garden	69	230
Thousands of Miles of Grape Corridor	66	170
Bosten Lake	57	170
Taklimakan Desert	42	80
Kuqa Old Town	34	130
Muztagh	34	40
Karakul Lake	30	90
Tarim Populus Euphratica Park	23	200
Datongxiang Apricot Flower	22	180
Karakoram Highway	20	140
Taxkorgan Baisha Lake	18	60
Kashgar Ferris Wheel	18	130
Edgebrook Swan Lake	17	150
Muji Crater	14	90
Niya Ruins	12	130
Taxkorgan Town	10	100
Iron Gate	7	70
Bayanbulak Reserve	6	40
Thrust factor
Friends	127	300
Children	107	320
Experience	101	220
Summer	85	270
Hot summer	40	120
High temperature	35	50
Climb mountains	33	210
Fascinated	27	60
Escape	24	50
Entertainment	23	70
Go away	22	70
Visiting	20	130
Feel	19	140
Appreciate	18	140
Relax	18	60
Parents	18	110
Seek	16	50
Enjoy	16	130
Vacation	15	320
Stimulate	14	100
Freedom	9	150
Resistance factor
Weather	165	560
Traffic	95	290
Can't see the most wanted scenery	33	80
Bad weather	16	10
Changeable weather	13	20
Pity	10	120
Inconvenient traffic	4	22
Black car	4	15