Study on Tourism Consumer Behavior and Countermeasures Based on Big Data

Table 4

Analysis of intuition dimension, positive affective dimension, and negative affective dimension.

Tourism perception	Dimension	Keyword weight and word frequency	Co-occurrence word pair and word frequency
	Cognitive dimension (total word frequency 2488)	Beautiful, delicious, beautiful, spectacular, lung washing, clean, natural, beautiful, cool, mysterious, enthusiasm, blue sky and white clouds, open, beautiful, magical, full view of Tianchi, beautiful, fairyland, holy, spectacle, beautiful, fresh air, natural oxygen bar	Korean cuisine/northeastern cuisine—delicious (72); northeasterner/service staff/staff—enthusiastic (50); Grand Canyon—spectacular (45); mountain top—holy (46); environment—quiet (25)
	Positive (total word frequency 2806)	Feeling, good, like, worthy, lucky, enjoy, hope, comfortable, exciting, beautiful, comfortable, happy, anticipation, shock, comfort, excitement, gratitude, surprise	Worth—recommended/experience/share/see (134); taste/taste—good (68); scenery/environment—good (50); air/environment—comfort (26); nature/travel/food (26); weather—nice (9)
	Negative (total word frequency 1087)	average, bad, regret, worry, can't see the scenery, missed, disappointment, disappointment, regret, tired, dangerous, crowded	Weather/luck/road condition—bad (44); no view/stay—regret (29); worry—no view/weather/time (27); scenic/crowd—crowded (24)