Research Article

The Innovation and Development Path of Cultural and Creative Industries in Anhui Province, China: Nvivo12-Based Policy Text Analysis

Table 3

Primary genera and initial concepts formed by open coding (part).

Initial conceptPrimary genus

Development of new cultural industriesIn line with the development trend of digital industrialization and industrial digitization, we will deeply apply 5G, big data, cloud computing, artificial intelligence, ultra-high definition, Internet of Things, virtual reality, augmented reality, and other technologies to promote the high-quality development of digital culture industry, and cultivate and grow new cultural industries such as online performance, digital creativity, digital art, digital entertainment, and immersive experience

Development of rural special cultureVigorously develop county and rural special cultural industries, promote the integrated development of urban and rural areas, promote the flow of factors more to the countryside, build a number of cultural industry characteristics of the township and cultural industry characteristics of the village, promote rural characteristics of cultural resources, traditional craftsmanship and creative design, modern technology, the combination of the elements of the times

Promoting the digitization of cultural resourcesThe digital transformation and development of cultural resources allows outstanding cultural resources to “come alive” with the help of digital technology, combining the value content contained with the new form and elements of digital technology to achieve creative transformation and innovative development