Consumers’ Impulsive Buying Behavior in Online Shopping Based on the Influence of Social Presence

Table 1

The Cronbach’s reliability analysis.

Name	(CITC)□	Alpha α□	Cronbach α□
SP1	0.745	0.928	0.935
SP2	0.691	0.931
SP3	0.699	0.93
SP4	0.711	0.929
SP5	0.781	0.926
SP6	0.764	0.927
SP7	0.728	0.929
SP8	0.79	0.926
SP9	0.735	0.928
SP10	0.776	0.926
Cronbach α: 0.936□
Inter1	0.676	0.919	0.925
Inter2	0.648	0.92
Inter3	0.635	0.921
Inter4	0.626	0.921
Inter5	0.753	0.915
Inter6	0.75	0.915
Inter7	0.684	0.918
Inter8	0.76	0.915
Inter9	0.645	0.92
Inter10	0.763	0.915
Inter11	0.762	0.915
Cronbach α: 0.926□
Vivid1	0.7	0.818	0.855
Vivid2	0.618	0.843
Vivid3	0.737	0.81
Vivid4	0.595	0.845
Vivid5	0.722	0.813
Cronbach α: 0.859□
MR1	0.667	0.876	0.89
MR2	0.574	0.884
MR3	0.69	0.874
MR4	0.707	0.872
MR5	0.676	0.875
MR6	0.653	0.877
MR7	0.724	0.87
MR8	0.641	0.878
Cronbach α: 0.891□
IBT1	0.748	0.874	0.896
IBT2	0.658	0.892
IBT3	0.771	0.868
IBT4	0.772	0.868
IBT5	0.785	0.864
Cronbach α: 0.898□
PP1	0.779	0.883	0.906
PP2	0.788	0.879
PP3	0.807	0.873
PP4	0.783	0.881
Cronbach α: 0.907□
IBB1	0.684	0.859	0.878
IBB2	0.643	0.869
IBB3	0.693	0.857
IBB4	0.801	0.833
IBB5	0.747	0.844
Cronbach α: 0.881□