Consumers’ Impulsive Buying Behavior in Online Shopping Based on the Influence of Social Presence

<table class="table-group" id="tab2"><tr><td><table class="table"><tr><td class="thead-hr" colspan="2"><hr/></td></tr><tr class="thead"><td class="align_left">Factor</td><td class="align_center">Amounts</td></tr><tr><td class="thead-hr" colspan="2"><hr/></td></tr><tr><td class="align_left">SP</td><td class="align_center">10</td></tr><tr><td class="align_left">Inter</td><td class="align_center">11</td></tr><tr><td class="align_left">Vivid</td><td class="align_center">5</td></tr><tr><td class="align_left">MR</td><td class="align_center">8</td></tr><tr><td class="align_left">IBT</td><td class="align_center">5</td></tr><tr><td class="align_left">PP</td><td class="align_center">4</td></tr><tr><td class="align_left">IBB</td><td class="align_center">5</td></tr><tr><td class="align_left">All</td><td class="align_center">48</td></tr><tr><td class="align_left">Sample amounts</td><td class="align_center">340</td></tr><tr class="table-tr"><td colspan="2"><hr class="tbody-hr"/></td></tr></table></td></tr></table>

Computational Intelligence and Neuroscience

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Table 2

Table 2: Consumers’ Impulsive Buying Behavior in Online Shopping Based on the Influence of Social Presence 