Consumers’ Impulsive Buying Behavior in Online Shopping Based on the Influence of Social Presence

<table class="table-group" id="tab3"><tr><td><table class="table"><tr><td class="thead-hr" colspan="3"><hr/></td></tr><tr class="thead"><td class="align_left">Factor</td><td class="align_center">AVE</td><td class="align_center">CR</td></tr><tr><td class="thead-hr" colspan="3"><hr/></td></tr><tr><td class="align_left">SP</td><td class="align_center">0.59</td><td class="align_center">0.935</td></tr><tr><td class="align_left">Inter</td><td class="align_center">0.53</td><td class="align_center">0.925</td></tr><tr><td class="align_left">Vivid</td><td class="align_center">0.542</td><td class="align_center">0.855</td></tr><tr><td class="align_left">MR</td><td class="align_center">0.507</td><td class="align_center">0.891</td></tr><tr><td class="align_left">IBT</td><td class="align_center">0.638</td><td class="align_center">0.897</td></tr><tr><td class="align_left">PP</td><td class="align_center">0.708</td><td class="align_center">0.907</td></tr><tr><td class="align_left">IBB</td><td class="align_center">0.593</td><td class="align_center">0.879</td></tr><tr class="table-tr"><td colspan="3"><hr class="tbody-hr"/></td></tr></table></td></tr></table>

<div>The results of convergence validity analysis.</div>

Computational Intelligence and Neuroscience

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Table 3

Table 3: Consumers’ Impulsive Buying Behavior in Online Shopping Based on the Influence of Social Presence 