An EEG-Based Neuromarketing Approach for Analyzing the Preference of an Electric Car

Figure 2

Demonstration of the experimental procedure. (a) A sample image shows the first stage of emotional stimulation. (b) A sample image shows the second stage of attentional stimulation (Persian written description is for Brilliance 220, made in China-Iran, 4-cylinder 1500 engine, fuel is petrol, fuel consumption is 7 liter per kilometer, and the price is 50 m toman). (c) Decision-making slide to wait for participant’s response. (d) A picture of the experimental setup (the experiment was done at the Qazvin Islamic Azad University’s (QIAU) research lab, May 2018, and the electric car, named YOZ, was designed by Syntec research team in this university).