An EEG-Based Neuromarketing Approach for Analyzing the Preference of an Electric Car

Table 2

Information and statistics related to the performed experiment.

Items in the questioner	Group A	Group B
Electric vehicle selection	16	29
Emotional selection	5	18
Attentional selection	11	11
Answer time length	(mean ± var) 2.76 + 1.32 s	(mean ± var) 3.87 + 1.61 s
Usefulness of the given information (yes/no)	13 yes	16 yes
Percentage of information usefulness (mean)	83	57
Change of decision to B when stimulated with specifications	0	5