Design of Brand Business Model Based on Big Data and Internet of Things Technology Application
Table 1
Types of business model innovations based on brand communities.
Name
Objectives
Functions
Community characteristics
Corporate function enhancement
Strengthen the business
Enhance corporate functions
Company-led community result-oriented
Customer experience shaping
Strengthen customers
Focus on a lifestyle theme and unique lifestyle
The natural integration of brand value proposition and lifestyle brand community and corporate business activities are moderately divided by customer-led brand community
