Research Article
Design of Brand Business Model Based on Big Data and Internet of Things Technology Application
| | Test items | Number of people | Proportion (%) |
| | Gender | Male | 200 | 50 | | Female | 200 | 40 |
| | Monthly income range | 2000–3500 | 50 | 12.5 | | 3501–5000 | 52 | 13.0 | | 5001–8000 | 230 | 57.5 | | 8001–12000 | 46 | 11.5 | | > 12000 | 22 | 5.5 |
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