Analysis on the Path of Digital Villages Affecting Rural Residents’ Consumption Upgrade: Based on the Investigation and Research of 164 Administrative Villages in the Pilot Area of Digital Villages in Zhejiang Province

Table 2

Results of observed variables.

Variables	M (SD)	β	AVE	CR
Digital village
Understanding	2.86 (0.65)	0.73	0.63	0.84
Participation	2.75 (0.74)	0.84
Influence	3.55 (0.66)	0.81
Information literacy
Skill	4.00 (0.93)	0.84	0.55	0.83
Recognization	4.07 (0.72)	0.77
Consumption structure
Q3_1	3.50 (0.77)	0.78	0.61	0.86
Q3_2	3.32 (0.84)	0.82
Q3_3	3.53 (0.79)	0.75
Q3_4	3.35 (0.75)	0.76
Consumption habit
Q3_5	3.55 (0.85)	0.68	0.56	0.84
Q3_6	3.42 (0.87)	0.84
Q3_7	3.57 (0.89)	0.75
Q3_8	4.00 (0.93)	0.72