Research on Segmenting E-Commerce Customer through an Improved K-Medoids Clustering Algorithm

Table 3

Partial data of RFMCV model.

Customer_unique_id	R	F	M	C	V
5	1	1	99	13	7
18	6	2	210	16	0
22	4	8	84	0	0
…	…	…	…	…	…
906311	7	5	118	7	0
906338	3	1	28	5	0
906355	5	4	84	9	0